Our latest animation, this one for Boston’s Barr Foundation, to explain the philosophy behind its innovative fellowship program.Read More
“If we only can message this better,” more than one client has said to me, “we can be more effective.”
It’s sure tempting to believe that the reason no one is buying is that we’re using the wrong the words to sell it.
Of course that is often true. The words you use to get a target audience to take a desired action — my definition of messages — are keenly important for causes to succeed. But when they fail, the fix might not simply be new words.
The Republican Party is facing such a failure. As parodied so well by John Stewart this week (see above), party leaders loath to adjust their policies. They don’t want to reflect on their organization’s core identity, either. So they hunt for new words to describe the old stuff.
What they forget is that messages, like brand identities, must be rooted in authenticity. Audiences catch on pretty fast, especially in our information-rich, deeply cynical age. Truth and clarity are so powerful because, sadly, they can be so rare.Read More
It’s November, which of course is the official planning month for December.
What happens next month? Fundraising obviously. Many third sector organizations rely on end-of-the-year funding appeals to generate as much as half of their annual budget.
But the last month of the year also is the time to thank your volunteers, donors, board members and staff. How about something snazzy this year? Something a little special? Something that moves?
We’re talking animation. Let Hairpin create a custom animation to send to your most important peeps next month. To wish them Happy Holidays. To inspire them to give. To make them smile.
Check out these animations we created for:
As always, Hairpin can design holiday cards and year-end reports for print, that old reliable. Still works.
The lines are open: email@example.comRead More
As Hairpin puts the finishing touches on her new website and e-newsletter, artist Deb Putnoi stars in a nicely done video introducing her new book, The Drawing Mind:Read More
GreenBlue (Hairpin client!) scores nice local TV profile on recycling label developed by Sustainable Packaging Coalition, one of its major programs:Read More