At Hairpin, we listen to our partner Craig Bida. We suggest you do too. Reposting an article he wrote. You heard him. Do it now!
Hey startup founder: I know you’re busy. Incredibly busy. The experience of being an entrepreneur, and what it demands of you, is like nothing else. You’re stretched in so many directions as you hustle to secure funding, compete for talent, hone your product-market fit, and prove your business model. I’m sorry to add to your load, but there’s one more thing you should be working on that’s critical to your startup’s future, and that you’re likely not doing: Developing your Startup Brand Strategy.