The team at Collaborate.Health at the Boston University School of Public Health (BUSPH) works to create relevant, evidence-based solutions to public health challenges around the world by bringing together three important groups: Partner Organizations, BUSPH Students and Alumnae/i, and BUSPH Faculty. Hairpin was brought on board to define their brand within BUSPH, then bring it to life through language and visual tools.
First, Hairpin helped Collaborate.Health identify their core beliefs and points of uniqueness and differentiation as part of our Brand Strategy process. We then drew on these to develop a suite of assets to bring their brand to life, including a new website (with both design and content development).
With the website’s interactive map, we helped Collaborate.Health organize and present essential content about the 150+ projects they have completed through collaborations with partner organizations around the world. We also developed numerous modules for customization—from student spotlights to dynamic galleries—to bring color to these inspiring stories.
