Communication is at the core of Hairpin’s brand—that’s why we’re so proud of our partnerships within Boston University’s College of Communication. In partnership with BU COM, we’ve developed sub-brand identities for some of the college’s most exciting projects.
Previously based at BU’s College of Communication, the New England Center for Investigative Reporting (NECIR) provides urgently needed and in-depth journalism that speaks truth to power.
For NECIR, we created fundraising campaign branding and collateral, an annual report in the form of a tabloid print newspaper, and numerous website story banner illustrations.
COM Beyond, a hub where lifelong learners can access skill-building communication workshops and services, was looking for a new logo and website. Hairpin came on board to update their brand with a bold look and a flexible color palette that played nicely with Boston University’s well-established brand guidelines.
For the COM Beyond website, we built a shopping cart system where users can create an account, browse courses and workshops, register, and pay tuition all in one place. Since each course has different instructors and information needs, we created a flexible backend module system so administrators can easily add or delete blocks of content as needed. Finally, we designed a simple yet elegant space for displaying a series of branded how-to videos.
