Shout it from the rooftops: Arts bring joy!

EdVestors was proud of the progress it helped shepherd in Boston Public Schools, creating a national model for arts education in one of the largest and most diverse school districts in America. With 10 years of experience, they had much to celebrate—a massive increase in access to equitable arts education developed better learners—but the tired trope of the arts being undervalued and first on the chopping block still prevailed across the city. EdVestors had a decade’s worth of stories that would help shift this narrative—they turned to Hairpin to tell them.

Brand Strategy
Brand Voice + Messaging
Campaign Design
Visual Identity
Dissemination Strategy
Video + Animation
Event Design
Social Media

Spreading the word

We created a new brand strategy, strategic messaging, and a suite of compelling assets including video, animation, and micro-content for social media. We also crafted a dynamic toolkit for EdVestors partners and supporters—a suite of message-driven digital and printed resources, complete with ready-to-go language, hashtags, and a roll-out schedule. To keep the narrative focused and unified, Hairpin trained arts education stakeholders on the use of these tools and provided dissemination recommendations.

To wrap up Youth Arts Month—a nationwide celebration of the arts in school—Hairpin designed a community engagement event for EdVestors at Boston City Hall. We created a series of message driven activities to engage students, families, educators, and administrators, rallying them around supporting arts education in Boston Public Schools. This unique event, which showcased BPS students’ artwork, sent a clear message to city decision-makers: Arts education is fundamental to a well-rounded education for all students. The superintendent—a key target influencer for the campaign—attended the event and enthusiastically endorsed the movement.