A young man is standing in a lush garden, holding a large bunch of leafy greens. He is smiling and wearing a black tank top and sunglasses on his head. Behind him, a colorful sign reads "Children's Garden" with illustrations of a bee, flowers, and vegetables.

Innovative solutions build stronger food systems

The Henry P. Kendall Foundation, a Boston-based grantmaker, supports healthy food systems in New England by investing in innovative projects that strengthen networks and drive the production and consumption of local, sustainably-produced food.

Inspired by their systemic approach to improving New England’s food system—in particular, their attention to equitable distribution of assets to account for historical disparities—Hairpin has partnered with the Kendall Foundation since 2011, helping them maintain and nurture their brand.

Client
Henry P. Kendall Foundation
Services
Brand Strategy
Strategic Planning
Campaign Design
Brand Voice + Messaging
Print Design
Web Design + Development
Video + Animation
Social Media
Presentation Design + Coaching

Dynamic refresh

We worked with the Foundation to develop a fresh website and visual identity, including a new logo that really pops. Across all of our work with Kendall, we seek to highlight the powerful success stories of their grantees to illustrate their impact and the importance of investing in our regional food system.

Mapping the impact

For Kendall’s website, it was important to the foundation that grantees and prospective partners could chart progress throughout the region. To that end, Hairpin designed two interactive digital maps to show the breadth and depth of Kendall’s impact—presenting stories of the real people creating real change in our food system. With vivid, custom photography of gardens, farms, produce, and grantees around New England, we showcased this critical work in ways that stand out. 

Supporting innovative food system solutions

Hairpin helped conceive of, then design and develop, the foundation’s signature initiative: the New England Food Vision Prize. This is a multi-year, $6 million commitment aimed at building resiliency, relationships, and capacity within New England’s farm-to-institution food supply chain. The prize program brings together public school districts and higher education institutions with farmers, fishers, distributors, food hubs, and other food system stakeholders to expand collaboration and increase regionally-produced food in education institutions across New England.